Page 117 - THE 14th GRADUATE INTEGRITY : GI14

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The objectives of this study were 1) to study the attributes of the four study factors consisting of
the environment that corresponds to human perception and proportion, area identity, pedestrian
accessibility, and public life 2) to analyze relationships between the study factors 3) to analyze the

difference among the roads and 4) to propose neighborhood development guidelines for pedestrians that
create opportunities for local retail businesses in the Sampheng neighborhood. The study areas include a
section of each road that parallels others, the road sections are Charoen Krung Road, Yaowarat Road, Soi

Vanich 1st, and Song Wat Road. The target population is the people and environment that appear in the
study area. Data were collected from secondary sources, observations, interviews, and questionnaires. The
qualitative data were analyzed by content analysis, and the quantitative data were analyzed by statistical

methods.
The findings revealed that 1) the attributes of the study factors of the four roads were significantly
different, consisting of varieties of shops and street networks. 2) the four study factors had many significant

positive and negative correlation attributes, consisting of annual festivals, public life, religious places, mixed
land use, the semi-private area in front of the store, transit point, street networks, varieties of the shop, and
the identity of the place and 3) development of the Sampheng neighborhood to improve the pedestrian
environment that creates opportunities for retail businesses should aim at creating street networks and

transit points that comfortable for pedestrian access, creating a neighborhood landscape that reflects public
life, a variety of stores, easily recognizable places and routes, mixed land uses, great importance to the
management of religious places and the transmission of traditions and beliefs to the next generations, and

the collaboration between the traditional community and outer stakeholders in the development of this
traditional old town to remain alive.

,FZXPSET: Pedestrian, Streetside activities, Public life, Public space

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