Page 312 - THE 14th GRADUATE INTEGRITY : GI14

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7.3 üÝ÷ÙøÜî ñĎüÝ÷đÖï×Ăöúéü÷ĒïïÿĂïëćöĂĂîĕúîđìćîî éü÷Öćøøąïćé×ĂÜēøÙēÙüĉé-19 ĒúąđóČĂìéÿĂï
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ÖćøêĆéÿĉîĔÝàĂēé÷ĕöđÙ÷ñŠćîÖćøĔßÜćîñúĉêõĆèæ ĒúąöčööĂÜìñìĈĒïïÿĂïëćöđĀîđðîđó÷ÜöčööĂÜđéĊ÷üìñĎüÝ÷Ă÷ćÖĔĀ š
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đĀîĒúąêĆéÿĉîĔÝđìćîîĔîøšćîÙćÝøĉÜñĎïøēõÙĂćÝÿćöćøëöĂÜđĀĘîĒúąÿĆÜđÖêøðøŠćÜõć÷îĂÖ×ĂÜĒðøÜÿĊôîĕéúąđĂ÷éëëüî
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7.4 üÝ÷ÙøÜêĂĕðĂćÝĒÿéÜÖćøđðøĊ÷ïđì÷ïñúúĆóíŤìĒêÖêŠćÜÖĆîøąĀüćÜðøąßćÖøÿĂÜGenerationĔĀßĆéđÝî×ċî
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đĂÖÿćøĂćÜĂÜǰ
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ß÷óçî óçàĂî. (2561). ĒîüìćÜÖćøĒÖĕ×ðâĀćÿÜÙöñÿÜĂć÷č×ĂÜðøąđìýĕì÷.
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üćøÿćøđÙøĂ×ć÷ÿŠÜđÿøöÖćøüÝ÷ìćÜöîþ÷ýćÿêøŤĒúąÿĆÜÙöýćÿêø ðì 1 Þïïì 1. ÿïÙî 10 êúćÙö 2565
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ýî÷ÿøćÜÿøøÙÖćøĂĂÖĒïï. (2561). "HJOHǰ4PDJFUZǰ74 ǰ"HFEǰJOǰ(MPCBMǰBOEǰ5IBJǰ$POUFYU.
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ÿČïÙî 5 Öî÷ć÷î 2565. đ×ćëÜĕéÝćÖ: resource.tcdc.or.th/ebook/AgingSociety_Report_official.pdf.
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ýî÷üÝ÷ÖÿÖøĕì÷. (2562). ǰĕì÷đ×ćÿĎÿĆÜÙöñÿÜĂć÷čÿöïøèǰēĂÖćÿìćÜíøÖĉÝÿĈĀøïÿîÙćĒúąïøÖćøđóĂñÿÜĂć÷.
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ÿČïÙî 13 êúćÙö 2565. đ×ćëÜĕéšÝćÖ:
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https://www.kasikornresearch.com/th/analysis/k-social-media/Pages/FB-older-22-11-19.aspx
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đïâÝüøøè øêîüÝêø. (2563). ij4*-7&3ǰ(&/ĴǰñïøēõÙöÜÙÜǰÿÜÙöñÿÜü÷ǰēĂÖćÿìĂÜîÖÖćøêúćé ǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰǰ
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ÿČïÙî 13 êúćÙö 2565. đ×ćëÜĕéšÝćÖ: https://forbesthailand.com/news/other/silver-gen-
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öîÿü ýøîîì. (2561 : 367). ìùþãĊđÝđîĂđøßĆîÖĆïÖøĂïüĉíÙé üćøÿćø ýÖþćýćÿêøŤ ööø ÙèąýÖþćýćÿêø
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öĀćüì÷ćú÷öĀćöÖäøćßüì÷ćúĆ÷. ÿČïÙî 9 êúćÙö 2565.
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ÿøîóø Ýüćîîê. (2559). ĶñĎÿÜü÷ķǰđìøîéŤúÖÙćöćĒøÜǰ ǰĒêŠìĈĕöîĆÖÖćøêúćé÷ĆÜöĂÜךćö
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ÿČïÙî 24 Öî÷ć÷î 2565. đ×ćëÜĕéšÝćÖ: https://positioningmag.com/1100674
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óüÜßöó ēÝîÿŤ (2561 : 4). ÿÜÙöñÿÜĂć÷ǰēĂÖćÿĒúąÙüćöìćìć÷ìćÜíčøÖÝ üćøÿćø íøÖÝðøĉìýî ðì 10 Þïïì 1
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(öÖøćÙö - öëîć÷î 2561). ÿïÙî 10 êúćÙö 2565.
Kaylene Williams and Robert Page. (2010). .BSLFUJOHǰUPǰUIFǰ(FOFSBUJPOT.
Journal of Behavioral Studies in Business JBSB.
Philip Kotler. (2002). "OBMZ[JOHǰ$POTVNFSǰ.BSLFUTǰBOEǰ#VZǰ#FIBWJPS.
Marketing Management Millenium Edition.
Hurairah et al. (2018). 5Pǰ4UVEZǰUIFǰ"OUISPQPNFUSZǰBOEǰ0UIFSǰ&SHPOPNJDǰ"TQFDUTǰPGǰ5PPUICSVTI
university of engineering & technology, lahore journal.
Creusen and Schoormans. (2005). 5IFǰ%JGGFSFOUǰ3PMFTǰPGǰ1SPEVDUǰ"QQFBSBODFǰJOǰǰ
$POTVNFSǰ$IPJDF ǰThe Journal of Product Innovation Management.
Ruth Mugge. (2011). 5IFǰ&GGFDUǰPGǰBǰ#VTJOFTT MJLFǰ1FSTPOBMJUZǰPOǰUIFǰ1FSDFJWFEǰ1FSGPSNBODFǰ2VBMJUZǰǰ
PGǰ1SPEVDUT International Journal of Design, Vol 5 No 3 (2011).
Wei-Ken Hung and Lin-Lin Chen. (2012). &GGFDUTǰPGǰ/PWFMUZǰBOEǰ*UTǰ%JNFOTJPOTǰPOǰ"FTUIFUJDǰ1SFGFSFODFǰǰ
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