Page 300 - THE 14th GRADUATE INTEGRITY : GI14

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This research aimed to study the appearance factors of toothbrushes that affect the baby boomer
group's consumer choice of toothbrushes. Divided the research process into 3 steps: 1) Study and classify
factors of the external shape of the toothbrush from the relevant research literature. And observe

toothbrushes in the market to bring information to determine the basic components of toothbrushes. 2)
Designing a questionnaire on the purchase decision of 30 baby boomers on the appearance of toothbrushes.
3) Analyzed and summarized as data on external shape factors that affect baby boomers' decision to buy

toothbrushes. The research tools were A questionnaire on purchasing a toothbrush based on external
appearance factors of baby boomers. It was scored in three areas: purchase decisions, beauty, and
functionality. Choose to answer by looking at the picture of the toothbrush (Multiple Choice) and compare
the scores in all three areas for each factor in purchasing decisions, aesthetics, and functionality. Results

are reported in frequency, percentage and rank format.
ǰ ǰ From the data collection, it was found that 80%ǰof the respondents decided to buy a toothbrush
with a curved handle. This means that it affects the purchase decision the most, followed by multi-level

bristles (70.00%) splitting more than two pieces (50.00%) ǰmixed-rubber material thumb position (53.33%),ǰ
and overall "straight elevated type" (40.00%)ǰrespectively. The “elevated oblique type” toothbrush handle
received the highest score and had a similar proportion of scores to the “elevated oblique type” All
respondents decided to buy it because of its beauty and expected good functionality. While the "straight

elevated" toothbrush handle had a higher purchase decision, it scored only 8 out of 12 think it works well
and 9 out of 12 thinking it was beautiful. Additionally, baby boomers are more likely to decide to buy a
toothbrush with a curved handle (80.00%) than a straight handle (20.00%).Because almost every answer

agrees that the curved design is beautiful and is expected to work well. In the division of toothbrush parts
50.00% of people who decide to buy more than two pieces think they can work well. In the thumb position
Baby boomers are the most likely to decide to buy a toothbrush with a "combined rubber" thumb position

type. Those who decide to buy the “combined rubber” thumb position type because they think it may
work well.

,FZXPSET: Toothbrush, Appearance, Baby Boomer Generation, Purchasing Decisions

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