Page 273 - The 13th Graduate Integrity Conference Proceeding

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ใชในแอปพลิเคชนควรเปนโทนสีทดงดดความอยากอาหารของผูคน 3) ดานเนอหาของแอปพลิเคชน (Content) มฟงกชนเพมเตม
ดานขอมูลที่สามารถแชรใหคนชวยเขียน blog ได หรือเขียน Plan ของตัวเอง 4) ดานการโตตอบ (Interaction Design) ควรม ี
การเชื่อมโยงกับ Google Map เพื่อใหผูใชงานแอปพลิเคชัน สามารถหา Location ของรานอาหารไดโดยงาย 5) ขอเสนอแนะ
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อน ๆ ควรทำ Wireframe กอน เพอเปนการ Test User กอนวาการใชงาน
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คำสำคญ: เมืองทองเทยวสรางสรรค อาหารทองถน แอปพลิเคชน ประสบการณของผูใชงาน นกชม
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Abstract
Phuket was named UNESCO Creative Food City of 2015, making it the first city in Thailand and one of
18 World Food Cities of ASEAN. Currently, Phuket's local cuisine is struggling with the problem of not sharing
the knowledge of local cuisine and losing Phuket's authentic cuisine. The media will support this. The term "
creative local food in city tourism" is still little known, and the media used is still not interesting for tourists.
This research aims to investigate information about local food in Phuket, which will be used to develop a
prototype application. To promote tourism in the creative cities of local food in Phuket through the perspective
of interviews with experts, divided into 3 steps as follows: 1) study of the concept of tourism in the creative
city of local food in Phuket; 2) study of the concept of design and theory of experience. Users for 3) data
collection 1. interview with experts by analyzing the data to develop an application prototype to suit the target
audience.
The results of the survey of experts in tourism in Phuket and experts in tourism in creative cities of
local food in Phuket can be divided into 7 themes as follows: 1) tourist groups and people interested in the
country. For tourists who want to plan and get information before the trip 2) Modern / beautiful For the image
of local cuisine must look beautiful when photographed and posted on social media and the people who see
it must be interested in him. Those who want to come and try the food for themselves. 3) About the unique
taste. Because the local food in Phuket has a mild taste, not too spicy, so it can be eaten by all populations.
4) Local cooking classes allow tourists to cook for themselves to make it more attractive to tourists. 5) Organize
activities. / Food festivals such as Phuket Local Food Festival or World Food City Festival are activities that
attract tourists' interest. 6) As for the savory and sweet foods, there should be feasts. Phuket Province Because
the content is complete in every way, including food, packages and income opportunities for the community.
For the results of the interviews with design experts, They can be divided into 5 themes as follows:
1) User experience: techniques should be used to highlight themes; food information should be attractive and
easily accessible; 2) The user interface should be selected The color scheme used in the application should
appeal to people's appetite. 3) The content aspect of the application has additional features for information
that can be shared with people that help write a blog, or write their own plan. 4) The interaction design should
be linked to Google Map so that the user of the application can easily find the location of the restaurant.

5) Other suggestions should be made. First, create a wireframe to test the user before using it.

Keywords: Creative City, Local Food, Application, User Experience, Foodie

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